Introduction

The hair and scalp care market sits at the confluence of beauty, wellness, and scientific innovation. Once limited to rudimentary hair oils and shampoos, it has evolved into a multi-billion-dollar industry driven by consumer demand for tailored, effective, and sensorial experiences. From scalp exfoliators to prebiotic-infused serums, the space reflects a deeper awareness of hair as an extension of self-care, confidence, and cultural identity.

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