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Larry Thomas

added blog Other

2026-10-05 11:19:01

Does Role-Based Targeting Improve B2B Outreach to Aviation School Leaders? | EducationDataLists
Introduction Role-based targeting can make B2B outreach to aviation schools more relevant, but current research suggests that role alone is not enough. Gartner reported in 2025 that buying groups were 40% less likely to complete a high-quality purchase when communication was tailored to an individual buyer’s role rather than designed to support the wider buying group. At the same time,...

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Larry Thomas

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2026-09-25 09:15:23

Which Manufacturing Job Titles Respond Most to B2B Emails? A Response Study | InfoGlobalData
Manufacturing B2B outreach is increasingly a question of which buyer receives the email, not simply how many contacts are included in a campaign. Belkins' 2026 study of 7,530,489 cold emails sent during 2025 found that reply rates varied materially by seniority: founders and owners generated a 0.57% reply rate, C-level contacts 0.42%, and VPs 0.32%. However, those figures cover B2B outreach...

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Larry Thomas

added blog Other

2026-09-19 08:43:04

AI Agents in Technology Sales: Early Evidence From Automated CTO Prospecting | InfoGlobalData
AI agents are moving from experimental sales tools toward practical prospecting infrastructure. Salesforce's 2026 State of Sales research, based on 4,050 sales professionals, found that sales teams ranked AI and AI agents as their top growth tactic for 2026, while 74% were prioritizing data cleansing to improve AI results. For technology vendors targeting chief technology officers, the...

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Larry Thomas

added blog Other

2026-08-29 06:54:36

New Data Reveals Email Engagement Trends Among Chief Technology Officers | InfoGlobalData
Introduction Chief Technology Officers are becoming increasingly influential in decisions involving artificial intelligence, cybersecurity, cloud infrastructure, data, and digital transformation. That makes CTOs an attractive audience for B2B technology vendors—but also a difficult one to reach with generic email. IEEE's 2025 Tech Impact Study, which surveyed 350 CIOs, CTOs, IT...

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Larry Thomas

added blog Other

2026-07-31 10:06:52

Oil and Gas Industry Email List Compliance Benchmark Under Global Privacy Regulations | InfoGlobalData
Introduction Global privacy regulations continue to reshape how B2B marketers collect, manage, and use business contact data. For organizations targeting upstream, midstream, and downstream energy companies, maintaining a compliant Oil and Gas Industry Email List is no longer just a legal requirement—it is a competitive advantage. According to the Salesforce State of Marketing, 10th...

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Larry Thomas

added blog Other

2026-07-23 11:42:50

Study Finds Verified CFO Email Lists Reduce Bounce Rates and Improve Inbox Placement | InfoGlobalData
Introduction Chief Financial Officers (CFOs) are among the most influential decision-makers in modern organizations, overseeing budgets, technology investments, risk management, and long-term financial strategy. As more B2B vendors compete for CFO attention, reaching these executives requires more than compelling messaging—it demands accurate contact data and excellent email...

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Crypto PR Packages

added blog Other

2026-05-27 11:50:20

Business Press Release Distribution for Better Authority
Business press release distribution supports your growth by placing your official news on authoritative media platforms that search engines trust. By partnering with a top-tier PR agency, your company gains immediate access to news syndication networks that drive high-quality traffic and build brand credibility. This strategic approach to public relations ensures that your announcements...

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Amay Jain

added blog Other

2026-05-11 07:22:38

ROI Calculator for Enterprise SaaS Deals
Understanding Return on investment (ROI) is essential when evaluating enterprise software. An ROI calculator for enterprise SaaS deals helps translate product value into measurable business outcomes like cost savings, revenue growth, or efficiency gains. For beginners and professionals alike, this simplifies decision-making in complex buying environments. In simple terms, SaaS ROI refers to the...

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Ram Danav

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2026-05-08 08:29:14

Product Marketing ROI Tools

Understanding product marketing ROI tools is essential for anyone trying to connect marketing efforts to real business outcomes. For beginners, the challenge is proving whether running campaigns actually work.

https://qksgroup.com/roi-framework

#ProductMarketing #MarketingROI #MarTech #RevenueGrowth #ROIBenchmarkFramework #ProductROI #DataDrivenMarketing #ProductLaunch #BusinessGrowth

Product Marketing ROI Tools Understanding product marketing ROI tools is essential for anyone trying to connect marketing efforts to real business outcomes. For beginners, the challenge is proving whether running campaigns actually work. https://qksgroup.com/roi-framework #ProductMarketing #MarketingROI #MarTech #RevenueGrowth #ROIBenchmarkFramework #ProductROI #DataDrivenMarketing #ProductLaunch #BusinessGrowth

ROI Framework by QKS Group | Analyst-validated benchmarks
QKS Group a leading global advisory and research firm that empowers technology innovators and adopters. provides comprehensive data analysis and actionable insights to elevate product strategies, understand market trends, and drive digital transformation.

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Ram Danav

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2026-05-07 10:27:34

How Sales Teams Can Prove Business Value

QKS ROI Benchmark Framework™ enables revenue teams to build benchmark-driven, analyst-validated business cases that help address CFO concerns, accelerate stalled enterprise deals, and clearly demonstrate value throughout complex buying cycles.

https://qksgroup.com/roi-framework

#SalesROI #BusinessValue #ROIBenchmarkFramework #SalesEnablement #RevenueGrowth #ROIFramework #B2BSales #SalesStrategy #ROI #BusinessGrowth

How Sales Teams Can Prove Business Value QKS ROI Benchmark Framework™ enables revenue teams to build benchmark-driven, analyst-validated business cases that help address CFO concerns, accelerate stalled enterprise deals, and clearly demonstrate value throughout complex buying cycles. https://qksgroup.com/roi-framework #SalesROI #BusinessValue #ROIBenchmarkFramework #SalesEnablement #RevenueGrowth #ROIFramework #B2BSales #SalesStrategy #ROI #BusinessGrowth

ROI Framework by QKS Group | Analyst-validated benchmarks
QKS Group a leading global advisory and research firm that empowers technology innovators and adopters. provides comprehensive data analysis and actionable insights to elevate product strategies, understand market trends, and drive digital transformation.

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Ram Danav

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2026-05-06 10:12:37

CRM ROI: A Beginner’s Guide to Customer Relationship Management ROI

QKS ROI Benchmark Framework™ equips revenue teams with benchmark-backed, analyst-validated economic justification to overcome CFO objections, unblock late-stage deals, and defend value in complex enterprise buying cycles.

https://qksgroup.com/roi-framework

#CRMROI #ROIBenchmarkFramework™ #CRMROICalculation #ROIcalculatorCRM #CustomerExperience #MarTech #ROI #CustomerRetention #BusinessGrowth

CRM ROI: A Beginner’s Guide to Customer Relationship Management ROI QKS ROI Benchmark Framework™ equips revenue teams with benchmark-backed, analyst-validated economic justification to overcome CFO objections, unblock late-stage deals, and defend value in complex enterprise buying cycles. https://qksgroup.com/roi-framework #CRMROI #ROIBenchmarkFramework™ #CRMROICalculation #ROIcalculatorCRM #CustomerExperience #MarTech #ROI #CustomerRetention #BusinessGrowth

ROI Framework by QKS Group | Analyst-validated benchmarks
QKS Group a leading global advisory and research firm that empowers technology innovators and adopters. provides comprehensive data analysis and actionable insights to elevate product strategies, understand market trends, and drive digital transformation.

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Amay Jain

added blog Other

2026-05-06 08:44:41

ROI messaging framework for SaaS
SaaS, as the name itself suggests, is a service you access after paying a subscription. It is an ongoing business investment. The link between SaaS and ROI messaging is simple: SaaS is rarely bought just as a product. It is bought as an ongoing business investment. Because SaaS usually involves recurring subscription costs, implementation effort, user adoption challenges, and renewal...

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