Manufacturing B2B outreach is increasingly a question of which buyer receives the email, not simply how many contacts are included in a campaign. Belkins' 2026 study of 7,530,489 cold emails sent during 2025 found that reply rates varied materially by seniority: founders and owners generated a 0.57% reply rate, C-level contacts 0.42%, and VPs 0.32%.
However, those figures cover B2B outreach...
