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SPARK Matrix™: AdTech Platform
The AdTech market is undergoing a fundamental realignment, driven by converging pressures of data privacy, operational complexity, and enterprise-grade performance expectations. As third-party cookies decline, advertisers are shifting toward first-party and consent-based data strategies
https://qksgroup.com/market-research/spark-matrix-adtech-platform-q2-2025-8986
#AdTech #AdTechPlatform #AdvertisingTechnology #Business #DigitalAdvertising #MarketingTechnology #MarTech #AIinAdvertising #FirstPartyData621 Views -
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