SPARK Matrix™: AdTech Platform The AdTech market is undergoing a fundamental realignment, driven by converging pressures of data privacy, operational complexity, and enterprise-grade performance expectations. As third-party cookies decline, advertisers are shifting toward first-party and consent-based data strategies https://qksgroup.com/market-research/spark-matrix-adtech-platform-q2-2025-8986 #AdTech #AdTechPlatform #AdvertisingTechnology #Business #DigitalAdvertising #MarketingTechnology #MarTech #AIinAdvertising #FirstPartyData