Introduction

Defining the Solo Travel Market
Solo travel, once viewed as an eccentric pursuit, has now crystallized into a formidable segment within the global tourism industry. It encapsulates individuals who venture independently, often eschewing group tours and travel companions in favor of autonomy, introspection, and immersive cultural engagement. No longer a fringe behavior, solo travel is a market segment that commands attention from hoteliers, tourism boards, and tech startups alike.

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