Introduction

The women’s swimwear market, once a mere seasonal niche, has metamorphosed into a multi-billion-dollar global industry marked by rapid innovation and cultural reinvention. Historically, swimwear was tethered to modesty and functionalism, often bound by restrictive silhouettes and limited appeal. However, as societal norms shifted and women’s fashion evolved to embrace freedom and self-expression, swimwear transitioned from utilitarian garb to a canvas of personal identity.

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