Introduction

Definition and Scope of Online Travel Agencies (OTAs)
Online Travel Agencies (OTAs) are digital platforms that allow consumers to research, compare, and book travel-related services—ranging from flights and accommodations to rental cars and experiential excursions. Acting as intermediaries between service providers and travelers, OTAs aggregate a myriad of options into centralized, user-friendly portals. These entities function not just as facilitators of convenience, but as powerful engines driving the global travel economy.

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