Introduction

The global perfumes and deodorants market has evolved from a luxury-oriented niche to a ubiquitous personal care essential. In a world increasingly conscious of self-image, the act of scenting oneself has transcended mere hygiene it has become a statement, an extension of personality.

Beyond olfactory appeal, fragrances play a pivotal role in identity creation, emotional expression, and cultural belonging. The global appetite for perfumes and deodorants reflects this deep-seated psychological and societal function. With consumers across continents seeking bespoke, sensory-rich experiences, the industry conti