Fast-changing fashion and rising consumer demands make it tough for eyewear brands to keep up. Data-backed design helps brands create what customers truly want with speed and accuracy. VARAi’s Marketing Studio uses AI for 3D modeling, face analysis, and virtual try-ons to predict top designs. This blog explores why data-driven tools are now essential for designing smarter and selling faster.
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Lenses are the core of every pair of glasses, yet often misunderstood in eyewear production. Traditional methods rely on manual work and long timelines, but technology is transforming the process. AI and 3D tools now make lens design and production faster and more precise. This article explores modern lens manufacturing and how VARAi helps brands digitize, cut waste, and reach the market with confidence.
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Most eyewear websites today use AR technology to power virtual try-ons, overlaying digital eyeglasses on your live feed. But is AR really as revolutionary for eyewear eCommerce as it seems? In this blog, we’ll explore how AR impacts online eyewear brands and highlight platforms that support AR virtual try-ons.
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Today, every eCommerce site needs an engaging online shopping experience. Customers want to try and experience products before buying. In the eyewear industry, tools like face shape analyzers, detectors, and virtual try-ons make this possible. Though face shape analyzers and detectors sound similar, they serve different purposes. This blog explores how these tools work, their differences, and how eyewear brands can benefit from using them.
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Imagine eyeglasses made from sand and cardboard uncomfortable, flimsy, and impractical. The right frame materials need to be durable, comfortable, and cost-effective. This guide explores the types of eyeglass frame materials, past and present, and offers tips for choosing the best materials for your eyewear, whether you’re a manufacturer or small business.
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