Authors often associate bestseller goals with aggressive promotion and sales activity, but successful marketing should still reflect the writer's identity and the intended audience's expectations. Bestseller Marketing can increase a book's visibility, while Author Marketing helps ensure the campaign also contributes to the writer's recognition.
A book's positioning should come before...
Becoming a bestseller is an ambition shared by many authors, but a ranking-focused campaign requires more than simply announcing a book and hoping sales increase. Bestseller Marketing should begin with a realistic understanding of the book, its category, its audience, and the sales activity required during a particular ranking period. A strong Book Sales Strategy can help organize those efforts...
