You know that moment when something bad happens—someone hits you, you’re hurt, there’s blood, bruises, pain—and you think, “Okay, I’ll deal with it later.” Maybe you tell yourself you don’t want to cause trouble. But the truth is: after an assault, letting things slide is t

You’re not just competing with big brands who’ve been around forever. You’re also up against craft sodas, wellness drinks, cold brews with cult followings, and TikTok-viral juice blends that sell out overnight.