Rob’s mission is to equip readers with knowledge — the kind of knowledge that makes you a confident, in-control consumer. His approachable writing style and real-world examples make complex topics simple and empowering.

When he’s not writing, Rob shares advice through workshops, online videos, and local community talks — all focused on one goal: helping people spend smarter. Grocery Shopping Secrets is the result of years of observation, strategy testing, and commitment to one powerful idea — that with the right information, anyone can shop smart and save big.