An exhibition stand should offer something unique to its visitors to give them a competitive edge. The uniqueness of your exhibition stand can come from giveaways, design elements, gamification, effective technology, etc. In this blog, we will discuss some features that you can use to make your exhibition stand in Dubai more attractive. 

How can you make your exhibition stand unique? 

Different exhibitors employ different techniques to make their stand look distinct and visible. You can use creative imagination to find features that complement your brand and please your visitors. Let us explore all the distinctive features as suggested by exhibition stand contractors in Dubai in detail: 

Bright Colours

One of the basic strategies that you can employ is to make your booth a bit brighter. Use visually striking colors to make your booth a bit attractive. But while selecting colors, you must be careful that too few colors can make the atmosphere dull and too bright colors can overwhelm the audience. We recommend you use the 60-30 rule, where 60% of the space should be for primary colors and 30% should be for secondary colors. 

Make your exhibition stand spacious. 

While designing an exhibition stand, you should remember that less is more. Exhibition contractors in Dubai suggest 40% of your booth is empty, and space allows visitors to roam freely and have a look at your product. A clutter-free stand gives a very professional and organized look. In extra spaces you can create zones for presentations and product demonstrations. 

Deliver Optimal Visitor Experience 

If the visitors spend quality time in your booths, they will be more interested in your product. Therefore, it is essential to work on user experience. To stay ahead, adopt fresh strategies and use interactive displays and presentations. You can incorporate AR and VR technology to take the user experience to the next level. Set up some large LED screens to offer promo videos to the users and give them glimpses of their upcoming products. 

Use Appropriate Lighting 

As an exhibitor, you must try to create a professional and lively environment in your booth. Use appropriate lighting to improve overall aesthetic appearance. You can choose the desired lighting based on your booth design. For example, you can choose from options like accent lighting, ambient lighting, spotlights, hanging lights, and gobo lights. Hire the best exhibition stand designers in Dubai to choose the best lighting for your stand. 

Gamification and Giveaways

To add to the level of fun in your booth, you can include games, gifts, and giveaways. It is important to creatively include brand elements in all the games and giveaways to improve brand recall. Including gifts and giveaways also helps you connect with the customers in a better way. However, refrain from using repetitive and irrelevant giveaways that do not create any impact. If you are not sure about physical gifts, you can choose to give free Wi-Fi as well. Apart from that, including special offers and discounts can help you create a special buzz at the venue.

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Exhibition Stand Builders Abu Dhabi
Exhibition Stand Builders in Dubai

Conclusion 

As an exhibitor, your entire trade show performance depends on selecting the right booth, design, size, lighting, and features. 

You can include the above-mentioned features in your exhibition stands by contacting reliable exhibition stand builders in Dubai and selecting a booth that gives you flexibility. 

Contact Fotoboxx Exhibitions today to create large booths that help to optimize visitor engagement comprehensively.