When I first listed my products on Amazon India, I thought success was all about pricing competitively and keeping stock ready. But within months, I ran into problems I hadn’t even imagined: duplicate listings popping up, resellers using my product images, and customers leaving bad reviews because of counterfeit versions. That was the moment I realised that protecting your brand is just as important as selling your product.
Amazon's Brand Registry doesn’t just secure your intellectual property; it also gives you advanced tools to enhance visibility, create richer product listings, and understand customer behaviour better. In 2025, if you plan to sell on Amazon India seriously, start by registering and enrolling your brand.
What Amazon's Brand Registry Has to Offer
Here are a few reasons why you should consider signing up for Amazon's brand registry:
Protection and control
Amazon Brand Registry is a free programme that helps brands protect intellectual property and prevent inaccurate or infringing listings. Once enrolled, only you (and authorised sellers you nominate) can suggest changes to your product detail pages. This massively reduces hijacks and misinformation.
Marketing and analytics tools
Enrolment unlocks A+ Content, Brand Stores, Sponsored Brands, Brand Analytics, and bespoke promotions, all designed to grow awareness and lift conversion. Well-crafted A+ Content (includes infographics, brand stories, etc) can help increase sales efficiently.
Safeguard your listings and margins
If you manufacture or own a brand, unauthorised resellers and inaccurate listings erode your margin and customer trust. Amazon's Brand Registry gives you faster takedowns and proactive controls that can block counterfeit listings before they spread.
Understand costs and selling economics
Yes, selling on Amazon does include miscellaneous charges with referral fees varying by category and fulfilment channel. Many categories start at 0% referral fees; however, keep an eye out for these fee updates. Amazon lays out category-wise rates and fulfilment comparisons so you can calculate profitability before you scale.
How to Get Started With Amazon's Brand Registry?
Ensure you have a registered or pending trademark (required to enrol).
Create a Brand Registry account and upload product images + proof. (If you don’t have a trademark, Amazon’s IP Accelerator can help.)
Open your seller account and complete the KYC procedure.
Explore fees and fulfilment options, and use the Seller Central dashboard to manage listings.
Final Word - Is It Worth It?
In today’s competitive Amazon India marketplace, protecting your brand is as important as growing it. Amazon Brand Registry gives you both by safeguarding your listings from counterfeits while unlocking tools that help you scale strategically. From better control over your catalogue to deeper customer insights and improved brand visibility, it’s an investment that pays off in trust, growth, and long-term profitability.
If you are ready to get started selling online, sign up on Amazon India and register your brand with their registry!
