These modern days, capturing attention and making a lasting impression is not easy for brands. Because we are living in a world saturated with numerous digital ads. Still, there is one option which can offer a refreshingly unique and impactful solution- Hand-painted murals on the walls of Alexandria.

When a professional and experienced artist works for your brand, the wall becomes an ideal place where art meets advertising. This is great for transforming ordinary walls into captivating canvases that tell your brand story in a most memorable and visually stunning way. This approach can aesthetically combine the power of advertising and art.

This ensures your advertising not only promotes your brand, but it also enriches the surrounding streetscape as well. Let’s know more through the blog. This will give you ample knowledge and better insight to make an informed decision at the end.

Hand-painted murals for brand promotion: how beneficial is it?

It is highly beneficial for promoting your brand. Captivating visuals with uniqueness and originality can increase people's engagement with you. Large-scale, hand-painted murals have that much attractiveness to draw the eye, standing out above all urban clutter. Each perfectly designed mural is a one-of-a-kind piece, reflecting the artist's unique thought and style, offering an eye-catching advantage over mass-produced ads. As seen in many cases, Murals can combine local culture and themes. This is great to promote a sense of community pride and positive association with your product or service brand. Unlike the so-called temporary ads, murals become a part of the environment, offering unceasing exposure and reinforcing brand recall over time.

Murals can efficiently be tailored by the expert professionals so that they can perfectly reflect your brand's identity as well as message. There are advantages of flexible placement options to reach your desired audience with ease. For increasing social media engagement, Eye-catching murals can be shared more through organic social media posts to generate buzz. Finally, you will be happy to hear that Murals can be a more cost-effective option than other advertising forms, such as billboards. That’s the reason people like them for offering a longer lifespan and potentially a higher ROI (Return On Investment).

10 Different types of murals you can go for

All these 10 types are great for creating a good impression for your brand.

(i) 3D Murals: Create an optical illusion, adding depth plus interactivity to the artwork.
(ii) Chalk Murals: Temporarily offer a unique, ephemeral artistic experience.
(iii) Gallery Walls: Enhances brand perception through association with art.
(iv) Mini Street Murals: Small-sized murals placed in strategic locations for enhanced localised impact.
(v) Multi-Story Mega Murals: Made for iconic landmarks in urban environments.
(vi) Offices and Restaurants: Create a stirring atmosphere for employees as well as customers.
(vii) School Murals: Academic and inspirational murals for schools and institutions.
(viii) Shop Murals: Enhance storefronts to ensure a unique and inviting atmosphere for customers.
(ix) Shops and Cafes: Enhancing the visual appeal of commercial spaces and enticing foot traffic.
(x) Warehouse Walls: Shape up large industrial spaces into vibrant canvases.

What should be your strategy: Choosing the right location and concept

To focus visibility, you need to place the murals in areas with high pedestrian or vehicular traffic. Your goal message will easily reach a broad audience. Consider those locations which can resonate with the target audience. Choose good walls that offer the best engagement opportunities, considering factors such as foot traffic, dwell time, plus surrounding businesses. Define your specific goals you want to achieve with the mural campaign, whether it's increasing brand awareness or empowering community ties. And craft a compelling narrative. Develop visuals that can effectively tell your brand story or convey your business message magnificently and memorably. Finally, work with credible artists.

How to measure the success of your Mural Ads?

Measuring mural advertising success can be done in systematic ways. When you track branded hashtags, geotags, and mentions of your mural on social platforms, you can gauge your online reach. Also, you may analyse website analytics to determine if the mural campaign drives improved traffic and engagement. Many people, at this point, use smart sensors or POS (point-of-sale) data to monitor the contemporary increases in local foot traffic or direct store visits post-installation. Many conduct some relevant surveys or focus groups to assess changes in ad recall and brand sentiment among their target audience. Also, there is the option to monitor news outlets, blogs, and other publications for features or mentions of your mural campaign. Lastly, you can gather feedback from the community. This will help you gain more qualitative insights into the mural's overall impact plus resonance.

Our Final Recommendation for you: Who is to depend on ultimately?

Are you finally ready to transform your brand's presence and create unforgettable experiences? You just need to partner with one of the most powerful advertising agents, like Mr Glasses. Their professionals are highly credible. You will never regret it as their styles and views will perfectly align with your vision. They have vast experience creating large-scale commercial murals. There, you can also use it to unleash the power of Beer coaster printing in Sydney. Contact them soon to discuss how they can bring your brand story to life through captivating urban art.