IMARC Group has recently released a new research study titled “North America Tuna Market Report by Species (Skipjack, Yellowfin, Albacore, Bigeye, Bluefin), Product Type (Canned, Frozen, Fresh), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.
North America Tuna Market Overview
The North America tuna market size reached USD 9.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.3 Billion by 2033, exhibiting a growth rate (CAGR) of 1.7% during 2025-2033.
Market Size and Growth
Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
Market Size in 2024: USD 9.5 Billion
Market Forecast in 2033: USD 11.3 Billion
Market Growth Rate (2025-2033): 1.7%
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Key Market Highlights:
✔️ Strong growth driven by rising health awareness and protein consumption
✔️ Increasing preference for sustainable and responsibly sourced tuna
✔️ Growing demand for convenient and ready-to-eat tuna products
North America Tuna Market Trends and Drivers
Rising Health Consciousness and Protein Demand
The North America tuna market is experiencing significant growth driven by increasing health consciousness among consumers. As more individuals prioritize healthy eating habits, the demand for protein-rich foods has surged. Tuna, being a lean source of protein and rich in omega-3 fatty acids, has gained popularity as a nutritious option for health-conscious consumers. By 2025, it is projected that the North America Tuna Market Size will reflect this trend, with more consumers incorporating tuna into their diets to support their health goals. This shift is further fueled by the growing awareness of the health benefits associated with fish consumption, leading to an increase in both fresh and canned tuna sales. Consequently, the North America Tuna Market Growth is expected to be robust as retailers expand their offerings to meet the rising demand for healthy protein alternatives.
Shift Towards Sustainable Sourcing Practices
Another significant trend influencing the North America tuna market is the increasing consumer preference for sustainably sourced products. As environmental concerns become more prominent, consumers are more inclined to choose tuna products that are certified as sustainable and responsibly caught. By 2025, it is anticipated that the North America Tuna Market Share will see a notable increase in products that adhere to sustainability standards, reflecting a broader industry shift towards eco-friendly practices. Retailers and brands are responding by promoting their commitment to sustainable fishing methods and transparent supply chains, which resonate with environmentally conscious consumers. This focus on sustainability is not only beneficial for the environment but also enhances brand loyalty among consumers who prioritize ethical consumption.
Growing Demand for Convenient and Ready-to-Eat Options
The North America tuna market is also witnessing a rising demand for convenient and ready-to-eat tuna products, catering to the busy lifestyles of modern consumers. With an increasing number of individuals seeking quick meal solutions, products such as tuna pouches, salads, and ready-to-eat meals are gaining traction. By 2025, the North America Tuna Market Growth is expected to be significantly influenced by this trend, as manufacturers innovate to create convenient packaging and meal options that appeal to on-the-go consumers. The convenience factor not only drives sales but also encourages new consumers to incorporate tuna into their diets. As a result, the North America Tuna Market Size is likely to expand as brands focus on developing products that meet the evolving needs of consumers seeking both convenience and nutrition in their food choices.
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North America Tuna Market Segmentation:
The market report segments the market based on product type, distribution channel, and region:
Breakup by Species:
- Skipjack
- Yellowfin
- Albacore
- Bigeye
- Bluefin
Breakup by Product Type:
- Canned
- Frozen
- Fresh
Breakup by Country:
- United States
- Canada
Competitive Landscape:
The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.
Key Highlights of the Report
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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