Many reps do everything they can but still miss their goals. The reason? Old payout plans only focus on sales numbers. That one rule can break trust, even with your best people. At KMK Consulting Inc., we help change this. We believe fair rewards come from the full picture not just sales. That includes call quality, reach, frequency, and other real actions reps do every day. Most pharma payout plans check only one thing: did the rep sell enough? But selling is just one part of the job. There’s a lot more work happening behind the scenes. Reps make daily visits, repeat key messages, and make sure doctors remember them. Sometimes it takes many calls before a doctor takes action. That’s why just checking sales doesn’t show the whole job. We help you track more real efforts. This includes how often the rep meets doctors (reach), how many times they go back (frequency), if their message is clear (pull-through), and how strong the talk is (quality). With this extra view, you can spot who is really working. Even if sales are slow, you know the rep is making progress. That brings trust back into the plan. Reps feel good knowing their work matters. Managers feel clear when they see this data. Now your incentive compensation pharma setup becomes fairer. It values all the work, not just the final sale. Pharma reps work hard, but results don’t always show right away. That’s why only tracking sales creates blind spots. Many wins happen after the call. A doctor might add the drug to their list later. A patient may start the new treatment after a few weeks. These are also big results, even if they come late. We help you add clear signs, called KPIs, to your payout plan. For example, you can track patient starts, how many new people begin using the drug. Or check for formulary wins, when the drug gets added to a main list at a clinic or hospital. When your incentive compensation pharma plan includes these extra points, it becomes more balanced. It helps your people grow because it shows every move. Talk to us today. Let’s help your plan show the full value of your salesforce.