Saudi Arabia Protein Bar Market Overview

Market Size in 2024 : USD 30.0 Million

Market Size in 2033: USD 50.0 Million

Market Growth Rate 2025-2033: 4.2%

According to IMARC Group's latest research publication,"Saudi Arabia Protein Bar Market Report by Type (Vegan Protein Bar, Regular Protein Bar), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Others), and Region 2025-2033", Saudi Arabia protein bar market size reached USD 30.0 Million in 2024. Looking forward, the market is projected to reach USD 50.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033.

Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

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Saudi Arabia Protein Bar Market Trends & Drivers:

Saudi Arabia’s fitness craze is powering the protein bar market, with over 2.5 million gym-goers fueling demand for convenient, protein-packed snacks. Vision 2030’s push for healthier lifestyles, backed by USD 13 billion in wellness programs, encourages active living. Al Jeddah Foods launched Arabian coffee-infused bars, boosting sales by 15% in Riyadh. With 58% of adults engaging in physical activities, as per GASTAT, protein bars are a go-to for post-workout nutrition. Urban centers like Jeddah see gyms promoting bars, while e-commerce platforms like Noon.com report 30% of snack sales from protein bars.

The rise of plant-based diets is shaking up Saudi Arabia’s protein bar market, with 1.2 million vegans and vegetarians driving demand. Brands like Barebells introduced pea-protein bars, capturing 20% of health-conscious sales. The National Strategy for Environment promotes sustainable eating, aligning with consumer shifts toward clean-label products. A Medina poll found 70% of students prefer bars with traceable ingredients like almonds or dates. Local startups, supported by USD 20 million in green grants, are innovating with eco-friendly packaging. This trend taps into cultural and environmental values, making plant-based bars a hot seller.

Cultural flavors and premium branding are winning over Saudi protein bar fans. Basmah Nutri’s cardamom-spiced bars saw a 25% sales jump in Dammam, blending heritage with nutrition. Vision 2030’s “Made in Saudi” initiative boosts local brands, with four Makkah artisanal firms using pomegranate and nut butter for unique offerings. The market, valued at USD 30 million, thrives on 12 million young consumers craving authentic tastes. Riyadh dieticians note bodybuilders favor bars with balanced macros, while upscale cafes report 18% growth in premium bar sales, reflecting a taste for luxury and tradition.

Saudi Arabia Protein Bar Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Vegan Protein Bar
• Regular Protein Bar

Distribution Channel Insights:

• Supermarket/Hypermarket
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Recent News and Developments in Saudi Arabia Protein Bar Market

• 2025 January: Al Jeddah Foods launched a protein bar line with Arabian coffee-infused flavors, showcasing innovation that caters to local taste preferences in Saudi Arabia's protein bar industry. Additionally, artisanal brands in Makkah introduced protein bars blending pomegranate seeds with nut butter, and several products incorporated traditional ingredients like date paste and saffron to reflect regional heritage.
• 2025 April: The Saudi Food and Drug Authority (SFDA) implemented stringent regulations on sugar content and product labels, pushing the industry to reformulate snacks and replace typical unhealthy options with protein bars rich in nutritional value. This regulatory environment, combined with the rise of e-commerce platforms such as Amazon and Noon, significantly expanded protein bar availability and accessibility across the kingdom.
• 2025 July: Fitness and health consciousness continue to drive demand, with over 2.5 million gym-goers fueling the protein bar surge. Brands are innovating by offering functional bars fortified with vitamins and minerals targeting immunity and digestion, while plant-based protein bars gain popularity among a growing vegan and vegetarian demographic estimated at 1.2 million people. Social media campaigns and fitness influencers have notably enhanced consumer engagement

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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