Market Overview:

The stevia market is experiencing rapid growth, driven by rising health consciousness and demand for natural sweeteners, regulatory support and clean-label trends, and growth in food and beverage industry applications. According to IMARC Group's latest research publication, "Stevia Market Size, Share, Trends and Forecast by Extract Type, End Use, and Region, 2025-2033", the global stevia market was valued at USD 818.69 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,478.57 Million by 2033, exhibiting a CAGR of 6.73% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/stevia-market/requestsample

Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Stevia Market

• Rising Health Consciousness and Demand for Natural Sweeteners

More people know about health issues like diabetes and obesity. This awareness leads many to seek natural, low-calorie sweeteners like stevia. Globally, over 650 million adults are obese, and 1.3 billion have diabetes. This situation increases the demand for sugar alternatives. Stevia is 200-300 times sweeter than sugar but has zero calories, making it a great choice. The U.S. FDA and the European Food Safety Authority say stevia is Generally Recognized as Safe. This boosts consumer trust in the product. Companies like PepsiCo are reformulating drinks, such as Pepsi Zero Sugar, to include stevia. Public health campaigns, like the UK’s Soft Drinks Industry Levy, promote lower sugar intake. This trend further increases stevia's popularity in beverages and snacks.

• Regulatory Support and Clean-Label Trends

Governments around the world are supporting natural sweeteners to reduce sugar use. For instance, Mexico’s sugar tax caused a 7.6% drop in sugary drink sales and increased interest in stevia-based options. The clean-label trend is also significant, with 74% of U.S. consumers checking labels for natural ingredients. Stevia’s plant-based nature makes it appealing for food makers reformulating their products. Ingredion’s partnership with HowGood aims for 99% sustainable sourcing by 2025, showing this trend’s growth. Regulatory approvals from the FDA and EFSA have opened doors for stevia in various products, such as drinks and dairy, encouraging companies to innovate and broaden stevia's market reach.

• Growth in Food and Beverage Industry Applications

The food and beverage sector is key for stevia, making up 40% of its global use. Manufacturers are replacing artificial sweeteners with stevia in yogurts, soft drinks, and snacks. This change meets consumer demand for healthier choices. Coca-Cola shows this trend with its use of stevia in Coca-Cola Life and Sprite Zero. In Japan, stevia holds a 40% share of the sweetener market, especially in ice creams and colas. Companies like Tate & Lyle are enhancing taste profiles with their Optimizer Stevia 8.1 launch. This makes stevia a popular option for low-calorie, natural products worldwide.

Key Trends in the Stevia Market

• Technological Advancements in Stevia Processing

Stevia is becoming more popular thanks to innovations in extraction and formulation. These improvements tackle its bitter aftertaste and boost solubility. Companies like Cargill use bioconversion and precision fermentation. Their EverSweet + ClearFlo technology enhances flavour and stability in beverages. Liquid stevia, with a 12.58% market share, is growing rapidly, especially in zero-sugar drinks. Ingredion’s Clean Taste Solubility Solution also improves stevia's use in food. These advancements cut production costs and broaden stevia’s applications in products like sports drinks and baked goods. This makes stevia a versatile option for manufacturers wanting to meet consumer health needs.

• Expansion into Emerging Markets

Stevia is becoming popular in Asia-Pacific and South America. Rising incomes and health awareness are driving this demand. In India, the FSSAI’s Eat Right movement and GST-exempt status have increased its use in sweets and drinks. The Asia-Pacific region makes up a large part of global stevia demand, with China being the biggest producer. Companies like Stevia World Agrotech are growing to meet this demand. In South America, Paraguay’s artisanal stevia farming supports sustainable sourcing, attracting global buyers. This expansion into new markets is creating new revenue streams and diversifying stevia’s presence worldwide.

• Growing Use in Non-Food Applications

Stevia is appearing in more than just food and drinks. It’s now found in pharmaceuticals and personal care products. Its natural sweetness is used in toothpaste, mouthwash, and dietary supplements, which attract health-conscious consumers. For example, in India, stevia is part of Ayurvedic health supplements, fitting into the herbal food trend. In the U.S., stevia’s popularity is rising in sports nutrition products like protein powders. Around 60% of consumers prefer low-calorie sweeteners. Companies like Nestlé are looking at stevia for reduced-sugar sweets, while pharmaceutical companies use it in diabetic-friendly products. This trend expands stevia’s market, reaching new industries and consumer groups.

We explore the factors propelling the stevia market growth, including technological advancements, consumer behaviors, and regulatory changes.

Leading Companies Operating in the Global Stevia Market Industry:

• Archer-Daniels-Midland Company
• Cargill Incorporated
• GLG Life Tech Corporation
• Guilin Layn Natural Ingredients Corp.
• Hunan NutraMax Inc.
• Ingredion Incorporated
• Morita Kagaku Kogyo Co. Ltd.
• Pyure Brands LLC
• Sunwin Stevia International Inc
• Tate & Lyle PLC
• The Real Stevia Company AB
• Wisdom Natural Brands
• Zhucheng Haotian Pharm Co. Ltd.

Stevia Market Report Segmentation:

Analysis by Extract Type:

• Powder
• Liquid
• Leaf

Analysis by End Use:

• Beverages
• Food Products
• Table Top Sweeteners
• Pharmaceuticals
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91-120-433-0800

United States: +1-201-971-6302