Saudi Arabia Bathroom Accessories Market Overview
Market Size in 2024: USD 224.99 Million
Market Size in 2033: USD 590.17 Million
Market Growth Rate 2025-2033: 11.31%
According to IMARC Group's latest research publication, "Saudi Arabia Bathroom Accessories Market Size, Share, Trends and Forecast by Product, Application, and Region, 2025-2033", The Saudi Arabia bathroom accessories market size reached USD 224.99 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 590.17 Million by 2033, exhibiting a growth rate (CAGR) of 11.31% during 2025-2033.
Growth Factors in the Saudi Arabia Bathroom Accessories Market
- Vision 2030 and Infrastructure Boom
Saudi Arabia’s Vision 2030 is supercharging the bathroom accessories industry through massive infrastructure projects like NEOM and the Red Sea Project. With over $1 trillion in construction investments, the demand for stylish and functional bathroom fittings is soaring. The Public Investment Fund (PIF) is backing luxury developments, requiring premium accessories like towel racks and faucets. For instance, 42,033 hotel rooms are under construction, each needing high-end bathroom fittings. The Ministry of Housing’s incentives, including tax breaks, are encouraging local manufacturers like Saudi Ceramics to ramp up production. This construction surge, especially in urban hubs like Riyadh and Jeddah, is driving the need for durable, aesthetic bathroom accessories to meet modern design standards.
- Rising Disposable Income and Lifestyle Shifts
With a population of 36 million and growing disposable incomes, Saudis are spending big on home improvements, boosting the bathroom accessories market. Per capita revenue for bathroom hardware is around $18.02, reflecting strong consumer purchasing power. High-income households are splurging on luxury items like GROHE’s designer faucets, with the company opening a new upscale showroom in Jeddah alongside Sara Group. The Saudi Agricultural Development Fund supports retail expansion, fueling demand for premium towel racks and mirrors. Social media and global lifestyle trends are also pushing consumers to upgrade bathrooms for style and comfort, with companies like RAK Ceramics reporting increased sales for high-end accessories, making this a key driver for industry growth.
- Hospitality and Tourism Sector Growth
The booming hospitality sector, fueled by Vision 2030’s tourism push, is a major driver for bathroom accessories. With 35.1% of Middle East and Africa’s hotel rooms under construction in Saudi Arabia, luxury hotels and resorts are demanding premium fittings to enhance guest experiences. For example, international chains like Marriott are installing high-end accessories like touchless faucets in new properties. The government’s $500 million tourism investment fund supports these projects, boosting demand for products from companies like Forsan Ceramics. The focus on aesthetic and functional bathroom designs in resorts like those in the Red Sea Project is driving sales of items like towel rings, which account for 44.56% of the market share, solidifying this sector’s impact.
Key Trends in the Saudi Arabia Bathroom Accessories Market
- Smart Bathroom Technologies
Smart bathroom accessories are gaining traction in Saudi Arabia, driven by demand for convenience and hygiene. Products like touchless faucets and smart mirrors with LED lighting are popping up in luxury homes and hotels. The smart bathroom market is seeing significant growth, with smart toilets alone generating $4 billion globally. In Saudi, GROHE’s collaboration with Bayt Alebaa is introducing sensor-enabled faucets in high-end projects. The Ministry of Communications’ 5G rollout supports IoT integration, enabling features like voice-activated showers. These innovations, used in NEOM’s smart residences, cut water use by 20% and enhance user experience, aligning with the Kingdom’s tech-forward vision and appealing to tech-savvy consumers seeking modern, hygienic solutions.
- Eco-Friendly and Water-Saving Designs
Sustainability is a hot trend, with water-efficient bathroom accessories in high demand due to Saudi Arabia’s water scarcity. Manufacturers like Saudi Ceramics are producing low-flow showerheads and faucets that reduce water usage by up to 30%. The Saudi Green Initiative offers subsidies for eco-friendly products, encouraging companies like RAK Ceramics to develop adjustable flush valves for toilets. These products are widely used in Jeddah’s residential projects, where 66% of sanitaryware demand comes from homes. Consumers are also choosing sustainable materials like recycled metal towel racks, reflecting environmental consciousness. This trend supports Vision 2030’s sustainability goals, driving innovation and attracting eco-minded investors to the bathroom accessories market.
- Premiumization and Customization
Saudis are increasingly opting for premium, customized bathroom accessories to reflect personal style. High-end products like GROHE’s rose gold towel rings are popular in luxury developments like Qiddiya. The towel rack segment holds a 44.56% market share, driven by demand for stylish, space-saving designs. Social media platforms are fueling this trend, with consumers inspired by global decor trends. The government’s retail expansion policies support showrooms offering tailored solutions, like Sara Group’s Jeddah outlet. Companies are partnering with designers to offer bespoke fittings, boosting sales in affluent areas like Riyadh. This focus on luxury and personalization is reshaping the market, catering to a growing desire for unique, high-quality bathroom aesthetics.
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Saudi Arabia Bathroom Accessories Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Towel Rack/Ring
- Hook
- Paper Holder
- Grab Bars
- Others
Application Insights:
- Commercial
- Residential
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Future Outlook
Saudi Arabia’s bathroom accessories industry is poised for strong growth, driven by Vision 2030’s $1 trillion infrastructure push and a thriving hospitality sector. With 42,033 hotel rooms under construction and a residential market accounting for 66% of sanitaryware demand, the need for premium fittings like towel racks and smart faucets will soar. Companies like GROHE and Saudi Ceramics are expanding, with $100 million in new showrooms and production facilities. Trends like eco-friendly designs and smart tech, supported by 5G and the Saudi Green Initiative, will cut water use by 30% and boost innovation. Rising disposable incomes and a focus on luxury will drive customized offerings, creating jobs and positioning Saudi Arabia as a regional hub for high-end bathroom accessories.
Research Methodology:
The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.
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