According to a new report by UnivDatos, The India Perfume Market is expected to reach USD Million in 2033 by growing at a CAGR of 6.60% during the forecast period (2025-2033F). The Indian perfume industry is growing largely due to increasing disposable incomes, an increased awareness of personal grooming, and a rising urban population. Moreover, the surge in demand is further enhanced by the effect of social media, aspirational lifestyles, and the resultant birth of affordable luxury perfumes. The perfume market in focus experiences a significant market growth due to the shift from deodorants to long-lasting perfumes, market expansion to tier 2 and 3 cities, and increased male grooming habits.

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For instance, on February 7, 2025, Fragrance business Moksha Aromatics announced the launch of luxury perfume brand 'House of Moksha’, headquartered in New Delhi. The label's maiden collections of vegan, cruelty-free products, titled 'Oud Collection' and 'Signature Scents', have gone live on House of Moksha's new direct-to-customer e-commerce store.

According to the report, the impact of Perfume has been identified to be high for the South India area. Some of how this impact has been felt include:

South India is expected to grow with a significant CAGR during the forecast period due to the growth of the market, because of a surge in personal grooming awareness and a mix of traditional and modern fragrance demands. The demand for attars and contemporary perfumes has been increasing in states such as Tamil Nadu, Karnataka, and Kerala. The cultural significance of scents for religion, as well as daily practices, ensures constant use. Moreover, companies are customizing their product catalogues by localized fragrances and regional marketing to fit into consumer moods. Therefore, digital sales and mall presence are making perfume brand accessibility even better in the South India region.

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