Auction Kings: How Gallery 63 Brought the Auction Block to TV Fame

Auction Kings spotlighted Gallery 63’s thrilling auctions, unique finds, and expert insights, bringing the excitement of the auction block to TV screens.

When Auction Kings premiered on the Discovery Channel in October 2010, it cast a spotlight on a vibrant, unpredictable world that few viewers had ever glimpsed: the day-to-day operations of an auction house. Set in Atlanta’s Gallery 63 and fronted by the charismatic Paul Brown, the show ran for four seasons (until May 2013) and produced roughly 89–96 episodes.




The Heart of the Show: Unique Finds & Unscripted Drama

At the core of the series was the thrill of discovery. Weekly auctions featured items ranging from a 19th-century vampire-killing kit to letters penned by historical figures such as Houdini and Jefferson Davis. The show framed each lot as a treasure hunt—complete with surprise flops, dark-horse winners, and unpredictable bidding wars. Paul Brown commented that the following items “we thought would hit a home run only to see it fizzle,” and conversely, watching obscure pieces “ring a bell” highlighted the drama inherent in auctions.

Why Auction Kings Captivated Audiences

The show’s success rested on its ability to make auctions engaging and relatable. Paul Brown and his team—Cindy Shook, Jon Hammond, Delfino Ramos, and his son Elijah—were approachable experts, far from the stereotypical gallery gatekeepers. Brown himself emphasized that they “don’t necessarily look, talk, or act like your average antique dealer,” wearing work clothes instead of suits, and enjoying the rough-and-tumble reality of handling found treasures

Experts also regularly appeared on the show to appraise the items’ histories—think appraisals by Dr. Lori Verderame and the Garrett brothers from season 3—mirroring formats seen in Pawn Stars. These evaluations enriched each episode with a deeper understanding of an object’s origin and cultural significance, helping viewers feel more connected to the lot.

A Business Reborn Through Reality TV

For Paul Brown and Gallery 63, the show wasn’t just entertainment—it was a major marketing win. According to AuctionDaily interviews, the program amplified interest in auctions, bringing fresh consignors and more bidders through Gallery 63’s doors. Brown described auctions as “theatres of capitalism,” and the show added a theatrical flair that amplified Gallery 63’s profile 

Before Auction Kings, Gallery 63 was a modest clearing house for household goods. But with Brown's leadership—and coverage on reality TV—it transformed. Under his and son Elijah’s stewardship, the gallery pivoted toward high-end decorative arts, fine jewelry, couture, coins, letters, and collectibles. One highlight: a Rolex Submariner nearly doubled its estimated value during a spring auction in April 2021, selling for $18,000, showcasing the lasting appeal of Gallery 63’s offerings

Legacy & Current Reach

Though the series ended its run in May 2013, with 96 episodes across its lifespan, its influence endures. Reruns air on networks like Quest TV, continuing to expose audiences to the unpredictable excitement of auctions. More importantly, the program helped demystify the auction world, encouraging viewers to hunt for treasures in antique shops, estate sales, and beyond. As Paul Brown observed, shows like this celebrate “the thrill of that hunt, and the occasional trophy.”

Gallery 63 itself remains active, maintaining a robust calendar of themed auctions, often featuring striking contemporary and historical objects.

Final Thoughts

Auction Kings succeeded because it blended human stories, expert insight, and the inherent uncertainty of auctions into an entertaining package. It reinvigorated interest in Gallery 63, reshaped Paul Brown’s business, and opened the auction world to new generations, making it clear that one person’s clutter can easily become someone else’s prized collection.


Arely Fiddler

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