If you've ever thought of using native ad network for a small publisher, you know there's not much there. Compliance issues, low earning potential, difficulty in getting your site approved, the list just goes on.
But even if you switch to another platform, there's still a problem. Advertising has become way too obvious now. Users expect ads, and they ignore them just as easily.
So, how can you monetize websites without Adsense and ensure that ads get noticed? Native ads and ad networks are the answer.
If you're someone who wants to explore monetization with this ad format, this is the right place. In this blog, we will explore how native ad networks for small publishers work and some of the best ones to try out.
How Native Ads Work for Small Publishers
Before we jump into how native ad networks for small publishers work, let's understand what native ads are.
Native ads are ad formats that promote, but don't have the typical look and feel of an ad. They blend into the context of the website they are placed on to match the look, feel, and tone of the surrounding content. They don't stand out like paid content, and aren't interruptive either.
What this means for publishers is a better user experience on their website. When users don't get interrupted by ads popping up in all places, they are more likely to focus on promotions that are displayed in the right places. This leads to better engagement and, in turn, more ad revenue.
For example, if you're reading a blog on how to run a marathon, you get to the part that focuses on the comfort of your feet. At that moment, an ad promoting the most comfortable running shoes is going to be more effective than if it were placed in any other location.
Such ads will attract more clicks from interested users because of their relevancy and generate higher ad revenue. That's how you know that native ads work better for publishers.
Where Native Ad Networks Come In
You're obviously going to need someone who can help you with the native ads placement. That's where a native ad network comes in. They are connected with premium advertisers and can help you facilitate the placement without much hassle.
Here's how an ad network can help:
- Get access to premium advertisers who have a positive impact on your credibility.
- Set header bids for ad placements on your site to ensure minimum revenue.
- Get diverse monetization opportunities using multiple pricing models (eCPC, eCPM, eCPA).
- Get access to advanced features that automate the entire process.
- Real-time bidding so that you get the best deal for your ad space.
- Gain access to reporting tools that enable publishers to track performance and other key metrics.
Top 5 Native Ad Networks for Small Publishers
Do you want to monetize without Google Adsense? Here are some of the top native ad networks for small publishers to consider.
7Search PPC
We'll start with the best publisher monetization platform- 7Search PPC. 7Search PPC is a leading advertising network that offers premium monetization solutions, covering a wide spectrum of website categories and traffic segments. Monetization with minimal conditions is one of the best features of this platform.
- Anyone with at least 1,000 monthly visits on their website can join the network as a publisher.
- Operates on CPC and CPM pricing models.
- 100% coverage for desktop and mobile traffic from all the global GEOs.
- Complete transparency and performance reporting.
- Verified ads that are completely safe to be placed on your website.
- Programmatic ad technology and dynamic rotation for consistent monetization.
- Real-time bidding among advertisers to get the most from each ad placement.
- Timely payouts and the best compensation rates in the industry.
Apart from being one of the best native ad networks for small publishers, the platform also offers other ad formats (text, banner, popunder, in-page push) that you can check out.
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RevContent
RevContent is another trusted native ad network that works for small publishers. The platform is a content recommendation engine that helps publishers monetize their websites by integrating promotional content into their site's natural design.
- Anyone with 50,000 monthly page visits can join.
- Operates on a CPC pricing model.
- Future-proof monetization with AI-driven algorithms.
- Flexible contracts to fit your individual needs.
- Ads that provide a better user experience and engagement.
- Advanced tech that doesn't compromise on your SEO on page load speed.
- Dedicated account management and customer service
Taboola
We've all heard of Taboola as one of the best content discovery and native advertising platforms. Their focus lies in generating AI-driven revenue, engagement, and audience growth. Many of the top publishers with huge amounts of traffic rely on this platform, and it can be just as good for the small ones if you make money at the cut.
- Anyone with one million page views a month can sign up.
- Operates on CPC and CPM pricing models.
- Advanced audience targeting and performance AI technology to maximize results.
- Premium placements from competitive bidding environments.
- Detailed performance metrics and insights into ads displayed on your website.
- Show interesting and new content that increases your engagement
MGID
Another popular name in the native advertising world is MGID. The platform gives publishers complete control over their audience, providing them with the technology to engage and retain users, generate revenue from direct advertisers, and optimize monetization strategies using robust analytics.
- Anyone with a stable traffic flow of 5000 daily unique visitors can join the platform.
- Operates on CPC and CPM pricing models.
- Supports 70+ languages across 200+ locations
- Focuses on a user-centric monetization approach
- Multiple native ads units (under-article, in-article, header, sidebar, etc.) for better engagement
- Provides internal and external content recirculation to increase session depth
TripleLift
Lastly, we have TripleLift, the popular high-performance CPM network dedicated to helping publishers monetize through native ad formats. The platform helps you discover new revenue opportunities and make incremental dollars without any additional costs or compromises in the user experience.
- No strict minimum traffic requirements, and eligibility is determined on a case-by-case basis.
- Operates on the CPM pricing model.
- Demand from premium brands to help you earn reliable revenue.
- Keeps your inventory high-quality and brand safe.
- Seamless integration with your content for better user experiences.
Conclusion
As web pages become increasingly crowded with intrusive ads, the ones that truly stand out are native ads. Staying relevant and blending in are going to work far better in getting engagement, which is why most publishers are shifting towards it. User experience on your website monetize remains intact, leading to higher engagement and increased ad revenues. But to actually get there, you need to partner up with a good native ad network first. Look for ones that match your requirements, fit the traffic on your website, and ensure premium demand and timely revenue.
Frequently Asked Questions (FAQs)
Is native advertising effective?
Ans. Yes, native advertising is effective as it is based on relevancy. It generally outperforms other ad formats in terms of engagement, CTR, and purchase intent.
How can native ads help publishers?
Ans. Native ads can be a great tool for publishers, providing a less intrusive and more engaging ad experience for users.
How to look for native ad networks for small publishers?
Ans. To find native ad networks for small publishers, ensure the platform has minimum traffic requirements and accepts publishers with minimal conditions.
Which is the best native ad network for small publishers?
Ans. 7Search PPC is one of the top native ad networks for small publishers, offering premium demand from advertisers and a sufficient level of compensation in terms of ad revenue.
What's a better alternative to Google Adsense?
Ans. Native ad networks like Taboola and 7Search PPC are some better alternatives to Google Adsense.