1. Define Clear Objectives from the Start
Before you choose a location or design your signage, ask:
What is the goal of this campaign? Brand awareness, lead generation, store visits?
Who is your ideal audience?
What action do you want people to take?
Having specific, measurable goals helps guide your choices and lets you track ROI effectively.
2. Choose High-Impact Locations
Location is everything. A lower-cost sign in a low-traffic area might bring zero value, while a strategic billboard on Sheikh Zayed Road or next to Abu Dhabi Mall could result in thousands of daily impressions.
Top tips:
Focus on places your audience frequents (e.g., business districts, tourist hotspots, malls)
Consider foot vs. vehicle traffic
Look for longer visibility (avoid fast drive-bys or obstructed views)
3. Invest in Professional Design
A beautifully designed, clear, and eye-catching outdoor ad gets remembered. A poorly designed one wastes your budget.
What to include:
Bold, readable fonts
Strong brand visuals
A single, compelling message
Clear call to action (Call, Visit, Scan, Follow)
DNA UAE offers in-house design to ensure your outdoor branding aligns with your brand and converts attention into action.
4. Use QR Codes and Landing Pages to Track Engagement
Make your signage interactive and trackable by:
Adding QR codes linked to promotional pages.
Using campaign-specific URLs or phone numbers.
Encouraging social media follow-ups via hashtags.
This allows you to measure footfall, leads, or engagement coming directly from outdoor ads.
5. Don’t Overlook Mobile Outdoor Branding
Vehicle branding turns your company’s fleet into moving billboards. In a city like Dubai or Abu Dhabi, where traffic is constant, branded cars or vans provide.
Cost-effective, long-term exposure.
Brand repetition in daily commutes.
Wide geographic reach.
DNA UAE offers full and partial vehicle wraps that stand out and last.
6. Keep the Messaging Fresh and Timely
Regularly updating your content keeps your message relevant. Seasonal promotions, upcoming events, or limited-time offers are great for keeping interest high.
Example:
A beach resort can use summer branding with a call to action: “Book Your Staycation Now!”
A tech company can promote “Launch Offers” for new products.
7. Repurpose Outdoor Campaigns Across Channels
Maximize value by aligning your outdoor ad with digital and print campaigns. That means.
Using the same theme for social media posts.
Including billboard designs in email newsletters.
Creating behind-the-scenes content from your signage setup.
This multi-channel approach amplifies your reach without doubling your costs.
8. Measure, Optimize, and Repeat
Outdoor advertising isn't a one-and-done strategy. To improve your ROI over time.
Monitor which locations and messages perform best.
Reinvest in high-performing zones.
Refine messaging based on customer response.
Work with DNA UAE to Maximize Every Dirham
At DNA UAE, we help businesses across industries create high-ROI outdoor marketing campaigns by offering.
Billboard and signage strategy.
Vehicle branding.
Event and exhibition displays.
3D illuminated signage.
Directional, hoarding, and custom display design.
