1. Start with a Strong Message
Before anything else, define the core message. Ask:
What do you want people to remember?
Is it a brand name, a product, a service, or an offer?
Keep it clear, focused, and benefit-driven. One message per hoarding — no clutter.
2. Keep It Short & Readable
Drivers and pedestrians only have a few seconds to view your hoarding. Limit text to 6–8 words. Avoid long sentences.
Good example: “Affordable Villas in Dubai – Call Now!”
Bad example: “Explore our real estate services that cover all locations in the UAE.”
3. Use High-Quality Visuals
Images must be:
High-resolution (300 DPI)
Relevant to your product or service
Emotionally engaging (show happy faces, success, or transformation)
A strong visual often says more than text ever could.
4. Choose Colors that Pop
Use contrasting colors for better visibility.
Example: Black text on a yellow background, white text on a blue background.
Bright, high-contrast color combinations can improve readability by 50%.
5. Follow the Rule of Three
Divide your hoarding into three main zones:
Headline/message
Visual
Call-to-action (CTA)
This structure makes the layout easy to process quickly.
6. Ensure Long-Distance Visibility
Design for viewing from at least 100 meters away:
Use large, bold fonts
Minimum font size: 10 inches for key text
Avoid thin or fancy scripts
Think: “Can I read this while driving by at 60 km/h?”
7. Include a Simple Call to Action
Encourage viewers to take action:
“Visit us today”
“Call now”
“Scan the QR code”
If using a website, keep it short: www.dnauae.ae, not a long product page URL.
8. Design for the Location
If your hoarding is placed:
Near construction sites → Use bold branding with project details
On highways → Focus on contact info and visuals
In city areas → Use targeted messages or local promotions
Tailor your message to fit the location’s audience and traffic speed.
9. Make it Durable and Weatherproof
A great design means nothing if the print fades or peels.
At DNA UAE, we use:
UV-protected inks
Weatherproof vinyls
Long-lasting mesh or PVC materials
This ensures your hoarding stays bright and professional 24/7 — rain or shine.
10. Test It Before You Print It
Always review the final design at actual size or a large preview. Look for:
Spacing issues
Poor contrast
Typos
Pro tip: Step back 3–5 meters from your screen to simulate viewing distance.
Ready to Elevate Your Outdoor Branding?
At DNA UAE, we don’t just print hoardings — we design experiences. Whether it’s for construction fencing, property developments, events, or retail, our creative team ensures your hoarding design captures attention and converts interest into action.
