1. Start Early — Brand the Site Before the Build
Don’t wait until your project is completed to promote it. Use hoardings as a pre-launch marketing tool.
Benefits of Early Branding:
Builds public curiosity
Creates early awareness and excitement
Attracts potential buyers, tenants, or investors
Gives your brand visibility throughout the development process
Many successful developments in the UAE begin advertising with hoardings months before completion.
2. Design with Impact — Keep It Clean, Bold, and Visual
Your hoarding design should be immediately eye-catching, especially since it's often seen by passersby in vehicles or on foot.
Design Tips:
Use large, high-resolution images (renderings, lifestyle shots)
Keep text minimal but powerful (project name, tagline, launch date)
Include consistent branding — logo, colors, font
Highlight key selling points (e.g., “Luxury Apartments from AED 500K”)
? Tip: Make sure your design fits the full length and height of the space — no blank or uneven sections.
3. Location is Leverage — Use the Site’s Visibility
Your project location is already a high-value advertising spot. Make the most of it.
Ideal Hoarding Spots:
Along major roads or intersections
Near shopping malls or tourist zones
Across walkways or footpaths
Close to metro stations or transit stops
Smart hoarding placement turns construction fencing into prime outdoor media real estate.
4. Include Calls to Action (CTAs)
A beautiful hoarding is great — but it’s better when it drives action.
Effective CTAs:
“Register Now at [Website]”
“Visit Our Sales Office Today”
“Scan QR to Book a Viewing”
“Launching Soon – Call [Phone Number]”
Combine CTAs with QR codes that lead directly to booking pages, floor plans, or WhatsApp.
5. Keep the Content Fresh
If your project takes months or years to complete, keep your hoardings updated with fresh visuals or progress updates.
Swap out banners to highlight new phases
Add “Sold Out” or “Now Leasing” messages
Display event info like open houses or launches
A living, evolving hoarding campaign keeps the public engaged and reinforces your momentum.
6. Ensure Quality and Durability
Hoardings in the UAE must withstand intense sunlight, dust, wind, and occasional rain.
Material Tips:
Use UV-printed flex or vinyl for longevity
Ensure solid ACP panels or weather-resistant structures
Laminate for scratch and fade resistance
At DNA UAE, we provide high-quality, weather-proof hoarding solutions built to last through long-term projects.
7. Integrate with Your Full Marketing Campaign
Don’t let hoardings work in isolation. Sync them with your:
Social media branding
Project launch landing page
Google Maps pin and contact info
Brochures and signage at the sales center
A unified campaign improves brand recognition and trust.
Final Thoughts: Build Buzz Before You Build the Brand
Hoardings are more than construction barriers — they’re first impressions. Used effectively, they turn your project into a city landmark before the doors even open.
