Why Every Enterprise Needs a Customer Data Platform (CDP) in 2026 A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management. https://qksgroup.com/market-research/spark-matrix-customer-data-platform-q2-2025-8876 #CustomerDataPlatform #CDP #CustomerExperience #CX #DataIntegration #IdentityResolution #AudienceSegmentation #OmnichannelMarketing #MarTech #DataGovernance #CustomerEngagement