SPARK Matrix™: Customer Data Platform A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management. https://qksgroup.com/market-research/spark-matrix-customer-data-platform-q2-2025-8876 #CustomerDataPlatform #CDP #CustomerData #DataDrivenMarketing #Customer360 #FirstPartyData #AudienceSegmentation #MarketingTechnology #Personalization