Event Experience Platforms for Data-Driven Event Marketing An Event Experience Platform (EExP) is a unified solution designed to manage the complete event lifecycle, spanning virtual, hybrid, and in-person formats while optimizing engagement, data intelligence, and operational efficiency https://qksgroup.com/market-research/spark-matrix-event-experience-platform-eexp-q4-2025-10319 #EventExperience #EventTech #VirtualEvents #HybridEvents #EventMarketing #MarTech #CustomerEngagement #AIinEvents #DigitalEvents #EventManagement