Future of Customer Data Platforms: AI, Privacy & First-Party Data “A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management. https://qksgroup.com/market-research/spark-matrix-customer-data-platform-q2-2025-8876 #CDP #CustomerDataPlatform #DataDrivenMarketing #MarTech #CustomerExperience #Personalization #DataIntegration #CustomerInsights #FirstPartyData