A First-Party Data Strategy focuses on collecting and leveraging data directly from your audience through owned channels like websites, apps, email, and CRM systems. Unlike third-party data, it is accurate, privacy-compliant, and tailored to your customers’ real behaviors and preferences. This strategy enables brands to create personalized marketing, improve targeting, and build stronger customer relationships—without relying on external data sources. In a privacy-first digital landscape. https://www.youngurbanproject.....com/first-party-data