It started with a diamond—well, the idea of one. Our mom spent years saving up for a solitaire ring, a reward for her dedication and dreams. The sparkle she finally brought home cost her ₹4 lakh. Sounds like a fairytale, right? But there was a twist.
The diamond wasn’t certified, the seller dodged basic questions, and something about the whole deal just felt... off. We later found out she wasn’t alone. Nearly half of Indian diamond buyers are misled every year, either by inflated prices or questionable authenticity.

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