Laundry care remains the top-performing segment, capturing 43.4% of market share in 2024.
Synthetic cleaners dominate with a 73.4% share, credited to their effectiveness and affordability.
Fabric care holds significant weight, accounting for 37.4% of the total market.
Supermarkets and hypermarkets lead distribution channels with 46.5%, while e-commerce and smaller retail formats are expanding rapidly.
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