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Robert Haas
Robert Haas  created a new article
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Demand Generation in the Age of Buying Groups: Targeting the Entire Decision-Making Unit | #demand Generation

Demand Generation in the Age of Buying Groups: Targeting the Entire Decision-Making Unit
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Demand Generation in the Age of Buying Groups: Targeting the Entire Decision-Making Unit

2025 demand gen targets entire buying groups, not just leads. Intent Amplify® uses AI to engage multi-stakeholder teams with personalized, multi-channel campaigns that accelerate B2B decision-making and drive revenue.
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