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The Role of Predictive Analytics in Next-Gen ABM Strategies | #account based marketing

The Role of Predictive Analytics in Next-Gen ABM Strategies

The Role of Predictive Analytics in Next-Gen ABM Strategies

Predictive analytics enhances ABM by prioritizing high-value accounts, personalizing engagement, and shortening sales cycles using AI-driven insights for smarter, data-backed B2B marketing in 2025.