​McDonald’s, established in 1940 by Richard and Maurice McDonald, evolved from a single burger stand into the world's largest fast-food chain. Ray Kroc's franchising strategy propelled its global expansion. The company's success stems from operational efficiency, consistent quality, and a focus on customer experience. Despite challenges like health concerns and market saturation, McDonald’s has adapted through menu diversification and digital innovation. Its case study highlights effective brand management, strategic franchising, and resilience in a dynamic industry. https://www.youngurbanproject.....com/mcdonalds-case-s