Using RCS to Improve Customer Communication

In a digital-first world, Brands look for more immediate, smarter, and engaging ways to connect with customers. With traditional SMS, it was OK in the past, but Rich Communication Services (RCS) is changing the marketing world when it comes to Brand communications. RCS retains the familiarity of SMS and yet allows for advanced features like the integration of images, GIFs, videos, carousels, payment options, and interactive buttons.
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