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Kevin Le Guyader
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Kevin Le Guyader

Kevin Le Guyader

@kevinle
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Kevin Le Guyader is the Head of Marketing at SaleCycle. He is passionate about creating impactful marketing strategies. His work focuses on understanding online shopping behavior, leveraging data-driven insights, and applying innovative activation technologies. The goal is to drive customer engagement and deliver sustainable business growth. With expertise in online behavior and data-driven creativity, he helps brands connect with their audience and turn engagement into measurable growth.
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https://www.salecycle.com
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Работает в SaleCycle
Страна Великобритания
Город PROTO, Abbots Hill
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Kevin Le Guyader
Kevin Le Guyader
1 ш ·перевести

Real-Time Alerts Catch Conversion Threats Early

Monitoring behaviour in real-time allows teams to react immediately to sudden drops in engagement or unusual activity. For UK/EU ecommerce sites, this means faster fixes, less lost revenue, and improved overall UX. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.

https://www.salecycle.com/blog..../user-behaviour-trac

#track_user_activity #user_behaviour_tracking #track_user_journey

User Behaviour Tracking for UK and European Ecommerce
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User Behaviour Tracking for UK and European Ecommerce

Learn how UK and European ecommerce sites can track user behaviour, activity and journeys using analytics tools, insights, and best practices.
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Kevin Le Guyader
Kevin Le Guyader
2 ш ·перевести

Conversion Rate Benchmarks Are Only a Starting Point

Average UK/EU conversion rates vary widely by industry and device. Benchmarks are useful for context but shouldn’t dictate your strategy. Instead, focus on your own trends, pain points, and opportunities for improvement. Even sites above average can still optimise flows, reduce friction, and improve messaging. Personalised insights trump generic numbers. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.

https://www.salecycle.com/blog..../conversion-rate-opt

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Kevin Le Guyader
Kevin Le Guyader
4 ш ·перевести

Identity resolution may seem technical, but it’s simply the process of merging data from multiple sources to form a single, unified profile for each customer.

With the right tools, retailers can recognize when a returning visitor browses a new product or abandons a basket triggering personalized, timely messages that drive engagement. Across the UK and EU, more retailers are using AI-powered platforms to manage this at scale, delivering smarter marketing and seamless customer experiences.

For a closer look at the technology and practical adoption tips, visit 👉 https://www.salecycle.com/blog/identity-resolution

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Kevin Le Guyader
Kevin Le Guyader
4 ш ·перевести

Cart abandonment affects every online retailer, but recovery starts with understanding, not pressure. It’s about trust, consent, and creating a supportive customer journey. In the UK and EU, where privacy is key, messages must stay compliant while still engaging. Segment shoppers by behavior, timing, and purchase history for relevance. Keep follow-ups conversational ask if they had checkout issues or need help with delivery. Authentic, helpful messaging builds loyalty.

Turn lost baskets into loyal customers with proven, data-driven strategies.

https://www.salecycle.com/blog..../abandoned-cart-reco

Master Abandoned Cart Recovery: UK and EU Retailers Guide
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Master Abandoned Cart Recovery: UK and EU Retailers Guide

A comprehensive guide to abandoned cart recovery for UK and EU retailers. Learn proven email, SMS, and ad strategies to boost conversions and recover sales.
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Kevin Le Guyader
Kevin Le Guyader  Создал новую статью
5 ш ·перевести

Revenue from the Shadows: How 2025 Identity Resolution Platforms Convert the Unseen Audience | #identity resolution 2025 #anonymous website traffic #customer data solutions #cart abandonment recovery

Revenue from the Shadows: How 2025 Identity Resolution Platforms Convert the Unseen Audience
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Revenue from the Shadows: How 2025 Identity Resolution Platforms Convert the Unseen Audience

Discover how identity resolution in 2025 transforms anonymous website traffic into measurable revenue. Learn how UK businesses can recover part of the £38 billion lost to cart abandonment, boost conversions by up to 30%, and stay ahead in a privacy-first digital world.
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