Display ads are a cornerstone of digital marketing, showcasing visual banners across websites, apps, and social platforms. They help businesses increase awareness through images, graphics, and rich media formats. Effective display ads combine eye-catching design with clear calls to action, encouraging users to engage. Targeting options allow brands to reach specific demographics, interests, and behaviors, making campaigns more relevant. Retargeting display ads also help reconnect with past visitors, increasing the chance of conversions. By integrating display ads into an online advertising strategy, businesses can boost visibility, reinforce brand messaging, and nurture audiences at different stages of the customer journey.