Mexico Gluten Free Food Market Size, Share, Industry Overview, Latest Trends and Forecast 2026-2034
IMARC Group has recently released a new research study titled “Mexico Gluten Free Food Market Size, Share, Trends and Forecast by Product Type, Source, Sales Channel, and Region, 2026-2034” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.
Market Overview
The Mexico gluten free food market size was valued at USD 171.69 Million in 2025 and is expected to reach USD 420.79 Million by 2034. It is projected to grow at a CAGR of 10.47% during the forecast period from 2026 to 2034. The growth is driven by increasing health consciousness, rising celiac disease awareness, and strong adoption of gluten-free corn-based foods, supported by expanding retail infrastructure and product innovation.
Study Assumption Years
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Base Year: 2025
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Historical Year/Period: 2020-2025
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Forecast Year/Period: 2026-2034
Mexico Gluten Free Food Market Key Takeaways
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The Mexico gluten free food market size was valued at USD 171.69 Million in 2025.
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The market is expected to grow at a CAGR of 10.47% from 2026-2034.
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The forecast period for market growth is 2026-2034.
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Bakery and Confectionery dominated the market with a 35% share in 2025, reflecting strong demand for gluten-free bread, tortillas, cookies, and confectionery.
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Plant-Based sources led the market with a 72% share in 2025, driven by preference for corn, rice, amaranth, quinoa, and other ancient grains.
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Hypermarkets/Supermarkets accounted for the largest sales channel share of 37% in 2025, due to product variety, pricing, and convenience.
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The market features a moderately fragmented competitive structure with multinational, regional, and local players focusing on innovation and distribution.
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Mexico Gluten Free Food Market Growth Factors
Increasing Prevalence and Awareness of Celiac Disease and Gluten Sensitivity
Mexico Gluten Free Food Market Growth is being driven by rising diagnosis rates and increasing public awareness of gluten-related disorders. Clinical research from 2004–2005 reported a 2.7% serologic positivity for tTGA antibodies among healthy Mexican blood donors, highlighting a large undetected celiac population. Improved diagnostic tools and stronger educational efforts have broadened the medically driven consumer base. Additionally, public health initiatives and advocacy groups are actively spreading awareness, further encouraging gluten-free diet adoption and accelerating overall market expansion.
Rising Health Consciousness and Wellness-Oriented Consumer Behavior
Beyond medical necessity, gluten-free food adoption is fueled by health-conscious consumers, particularly millennials and urban professionals, seeking diets associated with improved well-being, digestive health, and inflammation reduction. A 2024 survey found 61% of Mexicans reduced gluten intake without diagnosed gluten disorders. Social media and wellness trends have amplified interest in gluten-free options as part of holistic health lifestyles.
Expanding Retail Infrastructure and Product Accessibility
The modernization and expansion of Mexico’s retail landscape, including supermarket chains and specialty health stores, have greatly increased access to gluten-free products. The 2024 Ley General de la Alimentación Adecuada y Sostenible (LGAAS) law supports availability of specialized diets. Dedicated gluten-free bakeries and restaurants provide convenient options. Growth in e-commerce platforms further improves product availability, especially in underserved regions.
Mexico Gluten Free Food Market Segmentation
Breakup by Product Type:
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Bakery and Confectionery: Dominates with 35% share in 2025, driven by demand for gluten-free bread, tortillas, cookies, and baked goods replicating wheat-based favorites.
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Snacks and RTE Products
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Dairy Products
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Sauces and Dressings
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Meat and Meat Substitutes
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Others
Breakup by Source:
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Plant-Based: Leads with 72% share in 2025. Includes ingredients like corn, rice, amaranth, quinoa, and ancient grains aligned with sustainable dietary trends.
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Animal-Based
Breakup by Sales Channel:
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Hypermarkets/Supermarkets: Largest segment with 37% share in 2025, benefiting from wide variety, competitive pricing, loyalty programs, and promotions.
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Convenience Stores
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Specialty Store
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Pharmacies
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Online Retail
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Others
Breakup by Region:
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Northern Mexico
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Central Mexico
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Southern Mexico
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Others
Regional Insights
Central Mexico, anchored by Mexico City, is the largest regional market for gluten-free foods due to high population density, sophisticated consumer demographics, and strong retail penetration including dedicated gluten-free bakeries and premium supermarkets. Urban consumers in this region are notably health-conscious and open to dietary modifications, driving demand for innovative gluten-free products.
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Recent Developments & News
In January 2025, PepsiCo completed a $1.2 billion acquisition of Siete Foods, a Mexican-American brand known for grain-free, gluten-free tortillas, chips, sauces, and snacks, enhancing PepsiCo's better-for-you and multicultural food portfolio. In February 2024, Grupo Bimbo acquired Amaritta Food SL, a specialist gluten-free bread producer with a 2,000 m² allergen-free facility capable of producing 10 million gluten-free units annually, signaling significant scale and mainstream interest in gluten-free as a growth area.
Key Players
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PepsiCo
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Siete Foods
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Grupo Bimbo
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Amaritta Food SL
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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