IMARC Group has recently released a new research study titled “United States Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033” which offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

Market Overview

The United States online gambling market size reached USD 11.0 Billion in 2024 and is projected to expand to USD 22.0 Billion by 2033. The market is expected to grow at a CAGR of 7.63% over the forecast period 2025-2033. This growth is driven by escalating state-level legalizations, advancements in mobile technologies, and increased consumer acceptance of digital betting platforms. Enhanced user experience, safer transactions, and innovative features like AI and live dealers continue to broaden the player base.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

United States Online Gambling Market Key Takeaways

• Current Market Size: USD 11.0 Billion in 2024

• CAGR: 7.63% (2025-2033)

• Forecast Period: 2025-2033

• The market growth is fueled by state-wise legalization and evolving regulatory frameworks to protect consumers and generate tax revenue.

• Mobile gaming dominates user access, with optimized platforms offering enhanced navigation and in-app features.

• Integration of AI, live dealer games, virtual reality, and real-time analytics enriches player engagement.

• The COVID-19 pandemic accelerated the shift from physical casinos to online gambling platforms.

• Digital payment integration and secure transaction processing are enhancing trust and convenience.

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United States Online Gambling Market Growth Factors

The United States online gambling market is largely propelled by rising legalization across multiple states. Each state governs online gambling independently, creating a complex regulatory environment that is expanding as states seek tax revenue and consumer protection. The patchwork regulatory system is fueling innovation as operators tailor offerings to meet localized requirements, which encourages growth of localized sites and unique digital experiences. With political will and the success of pioneer states, more jurisdictions are expected to regulate online gambling, further expanding the market.

Rapid advancements in mobile technology and widespread adoption of smartphones have transformed online gambling accessibility. Mobile access is now the leading mode for players, with apps optimized for user experience featuring quick load times, easy navigation, biometric authentication, and push notifications. These innovations have greatly enhanced user engagement, allowing customers speed, convenience, and personalization that are revolutionizing player expectations and setting new digital entertainment standards.

Technological innovations including AI, machine learning, and predictive analytics are reshaping player engagement and operational risk management. Features such as gamification through loyalty programs, leaderboards, and achievement badges help retain users. Live dealer and virtual reality games mimic physical casinos, adding immersive experiences. Real-time data analytics facilitate dynamic odds and marketing personalization. Cybersecurity improvements and nascent blockchain applications ensure transparency and fairness, enhancing trust. These technologies position the market for sustained growth by blending entertainment with data-driven engagement.

United States Online Gambling Market Segmentation

Breakup by Game Type:

• Sports Betting: Includes Football, Horse Racing, E-Sports, Others. Sports betting currently dominates the market.

• Casino: Encompasses Live Casino, Baccarat, Blackjack, Poker, Slots, Others. This segment covers traditional and live casino games.

• Others: Other game types not explicitly specified.

Breakup by Device:

• Desktop: Currently holds the majority market share.

• Mobile: Increasing due to optimized mobile platform usage.

• Others: Includes other unspecified devices.

Breakup by Region:

• Northeast

• Midwest

• South

• West

Each segment represents a focused aspect of the market to enable detailed analysis and forecasting.

Regional Insights

The report classifies the United States online gambling market into four regions: Northeast, Midwest, South, and West. The market’s expansion in these regions is influenced by varying regulatory frameworks and local consumer adoption trends, contributing collectively to national growth.

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Recent Developments & News

In May 2025, several new casinos, including Betr Casino, Mr. Vegas Casino, and Hollywood Casino, signaled upcoming launches as the market grows amidst regulatory challenges. In June 2025, Jumbo88 Casino entered the sweepstakes gaming industry offering sign-up bonuses of 10,000 Gold Coins and 1 Sweepstakes Coin. Also in June 2025, Kintex Ventures LLC launched Sixty6 Casino in the sweepstakes gambling segment with over 500 slot titles and attractive bonuses. Furthermore, Fanatics introduced a stand-alone online casino app in four US states, leveraging its large user base and loyalty program to challenge established competitors DraftKings and FanDuel.

Competitive Landscape

The market research report covers a comprehensive competitive landscape analysis including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. Detailed profiles of all major companies have been provided.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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